Recently, news pointed out that the quarterly report released by Samsung Electronics showed that the company’s global smartphone market share in the third quarter increased from 16.4% in the first half of the year, reaching 17.2%. In contrast, the market share of semiconductors, televisions, displays and other fields has declined slightly.
Affected by the pandemic, the smartphone industry performed poorly, with shipments declining every quarter. At the beginning of the year, Samsung was the first to bear the brunt when it released the heavily built Galaxy S20 series and failed to get better market feedback.
Compared with the smartphone industry, the performance of the PC market is quite the opposite. Due to the increasing demand for applications such as remote office and education, PCs have become consumers’ “rigid demand”, bringing rare opportunities to PC manufacturers.
Returning to the smartphone market, some analysts believe that one of the reasons for Samsung’s market share increase in the third quarter was the market rebound after entering the third quarter and the release of new flagship products by Samsung. (According to the global smartphone shipment report for the second quarter released by IDC, Samsung’s smartphone shipments in Q2 fell by as much as 28.9% year-on-year, ranked second behind Huawei with 54.2 million units shipped and 19.5% market share.)
In terms of products, Samsung’s GalaxyS series and Note series flagships can still occupy the first echelon, especially the folding screen smartphones that have been built as “industry benchmarks.” However, at present, Samsung’s performance in the Chinese market still shows less optimistic.
At the end of October, market research agency CINNOResearch released a data showing that smartphone shipments in China in the third quarter of 2020 were 79.5 million units, down 19% year-on-year and 15% month-on-month.
The top five smartphone manufacturers are: Huawei, vivo, OPPO, Xiaomi and Apple. Samsung, which has a market share of only 1.2%, ranks sixth. Samsung may still have a long way to go if it wants to succeed again in the Chinese market.
In the quarterly report released by Samsung, it was also mentioned that the market share of Samsung’s electronic display continued to decline in the third quarter and fell below 40%, and the market share of smart phone panels fell to 39.6%.